19 of the best personal brand examples in 2023. As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. "I develop sustainable business models and marketing strategies to fuel small business growth.". It can be a brand name (like your company name) but you may only use a proper name . Rather, its something you should consult, review, and revise on a continuous basis. for your long-term career development. Can you boil your personal brand down to the ONE word that describes your value? My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). function load(e){var t=document.getElementsByTagName("head")[0],n=document.createElement("link");return n.type="text/css",n.rel="stylesheet",n.href=e,t.appendChild(n),n}load('//unpkg.com/cta.css@2.0.2'); Everybody tells you that you have to have an effective 30-second elevator pitch.. Denise Duffield-Thomas - Lucky Bitch. 1) Your brand is how others perceive you. Coming on too strong, too fast is something that many people do. My word is Impact. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. business. Lastly we have a good example of how to use descriptive personal brand words. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. It shows that youre focused on. Conduct a personal brand audit. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. If they show interest, you can and should elaborate but once again, you have to do it without boring the person youre speaking to. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. If so, youre off to a good start. No matter your career path, you want to be able to do the same. If you are one of them, you'd better figure it out. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. Dont procrastinate creating your statement. Your values and goals change over time, so it makes sense that your personal brand statement would as well. Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. describe yourself both professionally and personally. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Word to the wise: theres a fine line between letting your achievements speak for themselves and boasting. Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. Motivated 3 . It communicates the value you offer. Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. By doing so, youll come across as more sincere. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. The Importance of Branding Words. These adjectives describe my personality: I am a culture champion, creator, and teacher. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. These examples can be used as templates for inspiration when making your own personal brand statement. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. Hi there, I'm Juls! Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. A resume is your golden ticket to getting the call. Explain why you chose them. For the past 15+ years, I have been . If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. Your email address will not be published. He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. Who better to trust for a personal branding statement example than a personal branding coach? How to use descriptive words for your personal brand, Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. When you meet somebody for the first time, you dont want to drone on and on without them showing interest. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? Consider if you have As with anything, these should be looked at through the lens of your own experience. You can use more than just a handful of words to describe yourself, and you should. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. Additional words include versatile, resourceful and adaptable. We have over 60,000 monthly readers that would love to see it! (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. shun away from using your integrity for short-term financial gain? I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. That's a very interesting way to use it! Hard-working 2 . Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. It's called The Power of Three. aristocratic or having or showing fine personal qualities or high moral principles and ideals. that could potentially compromise your internal moral compass or professional Save my name, email, and website in this browser for the next time I comment. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. Think about the outcome and what you learned from it. Its straightforward and shows the kind of approach and value she would provide her clients. The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. I am also certified in solving problems. There are no two ways about it. Helping sales, marketing, and recruiting teams find new leads. So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. Our free tool helps you promote and enhance your personal brand online. Then, look at the job description again and think of which words best relate to it. It can make a significant difference in short-term job searches. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. Do clients feel that strongly about your brand? Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. The answer to this question helps us cut through the clutter. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . A personal brand statement will not help you much if you are not telling people what it is. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. You use your personal branding to differentiate yourself from other people . Using the right personal brand words is one of the most effective ways you can resonate with your audience. brand, one of the first pieces of information I seek to extract from them Darrell Franklin. Describe yourself with professional words that are appropriate to use in relevant settings. They can be used to describe an individuals personality, work ethic, skills, and more. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. And this process does not have to be overwhelming! Additionally, a CEO's reputation plays a vital role in attracting employees to a company (77%) as well as motivating them to stay (70%). 2 . Thats not bad. Its also about having good sportsmanship and co-worker or a difficult client and how you have handled it professionally. I am a determined and resilient individual who is always eager to learn and evolve. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. Put it All Together. Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. Ensure that the words you choose are genuine and reflect yourself accurately. This three-pronged approach - one by the way that Apple embraces and uses to explain its brand harmony - represents the most effective way to communicate your personal brand. Or will you things from the other side of the transaction, and applying best practices when The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. Your words wont create your professional brand, but they can certainly help to support it. Have data-backed and tactical advice to share? It can be hard to know where to start with your personal brand. You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. So they end up sounding like everyone else. Your persona is your brand. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. Better yet -elevate- I don't just move things from point a to point b. I lift them up. When thinking about my brand, I dont want people to feel ________, ________, or _______. Dont stress out over finding a single perfect word or phrase to describe you. Think of your clothing, hair/makeup and accessories as your 'packaging'. Thanks! Personal branding is a marketing strategy focused on your most important product: you. For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. When I talk to my ideal people, I want my tone of voice to be _________. . If youre strategic, you can use these words to showcase your accomplishments or community involvement. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. Also, make sure to limit yourself to only one sentence for your personal branding statement.
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